Reebok's history began way back in 1890, when a shoemaker named J.W. Foster developed the first known running shoes with spikes, enabling athletes to run faster than ever before. Reebok has come a long way since then. Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products. Built upon a strong heritage and authenticity in sports, fitness and women’s categories, the brand is committed to designing products that reflect creativity and the desire to constantly challenge the status quo.